Ojai Film Festival
The Ojai Film Festival is an annual cultural event that has been a staple for over two decades, known for its commitment to enriching the human spirit through film. It offers a platform for filmmakers to showcase their work to enthusiastic audiences and industry professionals, and features a diverse lineup of films from around the world. The festival also includes educational programs, environmental panels, and a screenwriting competition, all set against the backdrop of Ojai’s rich history and scenic beauty.
Client
Ojai Film Festival
Sector
Film, Design, Sustainability
Challenge
Design sponsorship sheets, determine the information architecture of the website, and create wireframes.
My role
Research, Wireframing, Interface Design, designing sponsorship sheets
Brand and Strategy Kickoff
I collaborated with the President of the Ojai Film Festival to discuss brand attributes, target audiences, and corporate objectives. The aim was not to engage in lengthy discussions or to craft a perfect solution, but rather to make swift decisions, secure commitment, and strategically act within the constraints of time and budget.
The Ojai Film Festival website requires frequent updates due to various events and news articles, and they lack a full-time designer. Utilizing a WordPress theme will allow for regular updates to the website without the need for extra design assistance.
Information Architecture & Building Digital Wireframes
It was crucial to identify the most suitable locations for different elements within the theme and prioritize the attendees’ needs for the events and festival. We continuously refined the design, informed by ongoing discussions, to customize the website that would best fit for the attendees.
Design Improvements
Combined different elements together, including the events and news articles.
Added the sponsors to the homepage
Transferring My Designs on to WordPress
Having completed my wireframes, I was ready for implementation on WordPress. We used a theme to build the website to make it easier for frequent updates.
Leveraging our team’s collective efforts and individual expertise, we succeeded in creating a website that is more accessible, user-friendly, and aesthetically refined. We achieved our goal!
Designing Sponsorship Sheets
It was crucial to have the sponsorship kit available for posting while the website was still under development. he aim was to attract sponsors to support the organization financially. Prioritizing the creation of the sponsorship sheets was strategic, given that securing sponsors was more urgent than launching the website.
Presenting the various sponsorship levels, such as Presenting, Premier, and Supporting, is also essential information that emerged from my research. Competitors frequently use charts to display various data points regarding their reach.
Conclusion
After having a great collaboration with the president of the Ojai film festival, we were able to create a flawless end product. She was able to give me honest and valuable feedback. Her involvement was crucial for collecting the necessary information to be integrated into the website.